Definition

E-mail marketing is the most profitable direct marketing channel and should be a key pillar of your digital marketing strategy. To not do any email marketing is like leaving money on the table.

But if you’re a bit confused about where to begin, that’s totally normal. Email’s a vast discipline. It’s easy for beginners to get lost in a sea of tools, techniques and terminology.

It’s best learn how to do email marketing before launching your first email campaign. This way you’ll get better results and avoid embarrassing mishaps.

When executed professionally, Electronic Direct Mail (EDM) fosters rapport, increases brand awareness and keeps customers up to date. It is a fantastic marketing tool for all types of businesses, particularly retailers with multiple client categories and membership-based organisations.

We’ll customise your email campaigns to suit your business needs. Services span EDM design, setting up multiple email lists, creating bespoke functions and connecting/integrating lists with software programs. We can also craft and code EDMs that meet web accessibility guidelines to suit users of all abilities.

You want your communication to be memorable. So it makes sense to invest in beautiful EDM design. Let us custom-build a template for you that’s fully responsive (suited to desktop, tablet and smartphone screens) and ready to use.

You’ll also have the ability to manage your database and control settings. If you prefer, hands-on training, support and campaign management is also available.